CRAZY sounding, but there are a number of ways many businesses can benefit from the downturn in International Travel – if they are willing to make some changes. I would like to share with you some ideas to take advantage of limited International travel.
My wife and I recently travelled through outback Queensland, venturing to the far North West of the state. We were experiencing travel in an almost post-C world. We found that many small businesses in the country towns that were previously marginal – have failed and closed their doors. Cafes, Hotels, Tour Operators, Tourist Destinations, and supporting suppliers.
We also found that those that were open were under pressure to cope with people (mostly Queenslanders) who headed to the outback for their holidays. If you hadn’t booked at those places that were still open – you missed out. And this was before the borders to other states were opened!
More money would have been spent in outback Queensland if the existing businesses that had gone to the trouble of meeting the new regulations could have handled the demand.
When we asked travellers why they were there, it was not unusual to hear that they had originally planned an overseas trip or a cruise and of course were unable to take them. Let’s look at some statistics.
In 2019 Australians took 11.3 million outbound International trips, spending around $65 Billion! If they can’t travel overseas now where will they go? Think some of the travel will be domestic? Want part of the $65 Billion?
Mechanic? – Are you engaging with existing and new customers to help them upgrade and make sure their vehicle is safe and ready for domestic travel? Note that caravan sales have skyrocketed – are the towing vehicles up to standard?
Retailer? – No overseas visitors? – Are you changing your merchandise to appeal to domestic travellers? Are you changing your marketing and advertising accordingly? Are you already feeling the domestic demand and need to scale your business/expand to take the place of those who have gone under?
Accommodation provider? – Have you adapted level of service, your marketing, advertising, pricing, and deals to a domestic market? Do you have “break out” packages for those ready to break out of Victoria lockdown?
International Travel Agent? – Have you changed to Domestic destinations and tour operators for products you can sell? Are you re-visiting your past and current clients with great domestic offers? Have you locked in accommodation at those places that will be in demand? Imagine if you could create a “Bali” experience in Australia? Did you realise those customers who enjoyed cruises are after similar domestic experience to some extent – packages, all inclusive deals, quality service. The cheap alcohol might be a challenge to match!
You probably get the idea now – these businesses are just a sample of how you can benefit from the inability of people to travel internationally. You will begin to realise that the business that use the No International Travel consequences will end up growing their revenue substantially, even when International Travel does return.