Benefit from travel bans

CRAZY sounding, but there are a number of ways many businesses can benefit from the downturn in International Travel – if they are willing to make some changes. I would like to share with you some ideas to take advantage of limited International travel. My wife and I recently travelled through outback Queensland, venturing to the far North West of the state.  We were experiencing travel in an almost post-C world.  We found that many small businesses in the country towns that were previously marginal – have failed and closed their doors. Cafes, Hotels, Tour Operators, Tourist Destinations, and supporting

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Laser Targeting Clients

PRECISION in being able to identify and contact your potential customers and convert them into Leads is the holy grail when it comes to eventually generating sales. One of my clever clients recently generated 75 potential sales at $2,200 dollars a sale from a single $70 Facebook Ad. And they did it in just one week!!! How were they able to achieve that? The analogy I will use is about shining a light on, and for, potential customers. At one extreme is “floodlighting”. Making sure you get your advertisement to as many customers as possible using lots of energy and

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A Christmas Gift for business

RECORD sales would be the perfect Christmas gift for most businesses this year to make up for the tough times.  Last edition introduced two keys to achieving the sales you want.  Pin-pointing your ideal customers and Getting their attention. If you read the last blog you would now know how to Pin-point. Let’s explore Getting your target customers’ attention. Let me use an example to illustrate getting attention of a selected audience. What if I had identified my target audience as mothers 25 to 50? If I was to stand on a box in the middle of a busy pre-COVID

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Scarier than Halloween

WHAT is scarier than Halloween?  For Retailers being less than two months away from Christmas is scary. Can you guarantee getting your fair share of the Christmas sales? Two keys to achieving the sales you want.  Pin-pointing your ideal customers and getting their attention. This week we will cover Pin-pointing. First think about your potential customer base and the current social and economic environment – what I call  “The big picture view”. Governments concerned about economic recovery are encouraging people with disposable income to spend. Expenditure in some demographics has been suppressed this year due to the amount of time

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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